Classifieds Web Application

About Client

EJR Associates

MapAdz is an online local search service that helps buyers quickly and conveniently find businesses while helping sellers improve the effectiveness of their marketing spend. Visitors to the site get a unique experience through a proprietary search technology and comprehensive local content.

MapAdz helps small businesses profit, connect and grow through the largest online community dedicated entirely to small business. Millions of people come to MapAdz each day to buy from, partner with and connect to companies. By joining MapAdz, small businesses easily harness the power of the Internet.

Service Categories

Web Application, E-Commerce, Payment Gateway Integration

Industry Categories


Project Description

A classified advertisements web application was created with sections devoted to multiple categories like jobs, housing, for sale, items wanted, services, community, Resumes, etc.

The web application was highly interactive and prompt result oriented. The geographical map was the centre of the application. All the results has directly embedded on the map with as much as possible information in brief & long description formats.

The site employed analytics to capture data for each instance of subscriber access to optimize marketing parameters and to monitor general site performance.

One of the objectives was to provide a portability structure such that one would be just as comfortable with using their tablet computer in another city and logging in to the application to access posts that would be in the current surrounding area.

Service providers has an feature to enjoy an authentic rating system that is governed by internal algorithms to prevent falsified referrals and ratings.

Best practice security measures has been instituted to protect the network and the site from malicious penetration. Internal automated and manual review was used to verify the validity of posts to the site. SSL (Secure Sockets Layer) layer approach will be used for enhanced securities. SSL is the standard security technology for establishing an encrypted link between a web server and a browser.

In order to recruit qualified traffic from the search engines, Search Engine Optimization was implemented and the number of techniques was considered, that can be used to ensure the MapAdz related pages are indexed and well positioned in the major search engines.

Technologies Used

Server/Infrastructure Management & Deployments Linux, Multi-Server Architecture with Staging & Production, Security & SSL Implementation
Development Technologies Java, Spring, XML, jQuery, Google Maps, Ajax, First Data - Payment Gateway Integration, Rest web services
Application Servers Apache Tomcat Server
Databases MySQL Database Server, Query Optimization